WTH is Westyn Baby?!
I’m Tara. Entrepeneur, novice-blogger and first-time mom.
My son is almost 18 months old and it’s scary to think about how quickly that time has gone. Now he’s a tiny terror, running around destroying the house and getting into everything he shouldn’t. It’s constant chaos and it’s awesome! WB is my other baby.
I don’t enjoy clothes shopping for myself, but for my son, I’m in. Can’t get enough. Seriously, why is everything so much cuter when it’s small?!
When he was born, I scoured the Internet in search of cute clothing from stylish boutiques and I was okay with spending a little more for quality and comfort. I discovered some great retail shops where I remain a loyal customer today, but I quickly grew frustrated with the lack of comfortable and high-quality boys pajamas. I found myself purchasing cheap PJs — they were ill-fitting, poorly manufactured, and made of uncomfortable materials.
We all talk about sleep — I love sleep, we need to get more sleep, our kids won’t sleep — sleep is so important, but there are very few companies that make kids sleepwear a priority in their clothing lines.
The question that sparked WB was simple — Why are there so many awesome, high-quality brands dedicated to everyday kids’ wear, but not kids' pajamas?
Turns out PJs are heavily regulated by CPSC (Consumer Product and Safety Commission). I won’t bore you with all the details. But the next time you buy children's pajamas (hopefully from WB!) you may notice a horrific yellow tag that says something like “Garment should fit snugly. Garment is not flame resistant". This banana-sized eyesore is actually required by the CPSC and is to ensure proper fit to reduce risk of catching fire. How ‘bout that. #TheMoreYouKnow.
Anyway, I assembled a team of cool mamas, we accepted the challenge and WB was born! The mission: Create amazing kids' sleepwear that keeps children in mind (comfort, fit, stretch) and parents in mind (functionality, quality, durability). We're currently designing our exclusive WB collection for OM-5T and anticipate launch in the next 6–12 months!
We aren’t trying to change the world; we just want to make PJs cozier for the little dreamers that wear them.
Sleep Tight Little Dreamer.