The question that sparked WB was simple : why are so many brands dedicated to everyday kids’ wear, but not pajamas? As a new mom to a little boy, I scoured the Internet in search of cute clothes from stylish boutiques and I was okay with spending a little more for quality and comfort. I discovered some great retail shops where I remain a loyal customer today, but I quickly grew frustrated with the lack of comfortable, high-quality children’s sleepwear. I purchased both inexpensive and expensive PJs, but continually ran into the same problems -– they were ill-fitting, poorly manufactured, and made of uncomfortable materials.
To me, bedtime is precious. It’s when cuddles, kisses and “I love you” are given freely and frequently. It’s when I feel closest to my son. Sleep is also precious. As parents, we all talk about sleep — I love sleep, we need to get more sleep, our kids won’t sleep — sleep is so important, but there are very few companies that make children’s sleepwear a priority in their clothing lines.
Once I realized that the PJs I imagined were nowhere to be found, I decided to do something about it. I started working with a team, sketching, designing, and choosing fabrics. I focused on the things that are important to me when shopping for my son: quality, fit, durability, and most importantly, comfort. This attention to detail is reflected in the quality fabrics and quality construction you will come to expect from WB sleepwear.
My hope is that WB is a brand you grow to love and trust for your children. We don’t want to change the world; we just want to make PJs cozier for the little dreamers that wear them.
Sleep Tight Little Dreamer.