When my son was young, he battled eczema. Like so many babies, his skin was constantly itchy, and at times, dry, rough patches covered half his body. I was always on the lookout for products that would minimize the irritation and ease his discomfort - gentle creams, chemical-free cleansers, and soft, high-quality clothing.
I discovered some great retail shops with gentle, everyday baby clothes, but I quickly grew frustrated with the lack of quality children’s sleepwear. I wanted non-irritating PJs that were ultra-soft and lightweight; pajamas that would keep his skin cool throughout the night and prevent eczema triggers like heat and sweat. I continually ran into the same problems – they were ill-fitting and poorly manufactured. Worst of all, they were made of uncomfortable, heavy materials and covered in harsh, flame-retardant chemicals.
The question that sparked WB was simple : why are so many brands dedicated to everyday kids’ wear, but not sleepwear? After all, kids are in PJs 10+ hours a day!
I quickly learned that children's sleepwear is highly regulated by the CPSC (Consumer Product Safety Commission), and for good reason. Creating sleepwear that adheres to the safety standards without the use of harsh flame retardant chemicals can be difficult, but I was on a mission.
To me, bedtime is precious. It’s when cuddles, kisses and “I love you” are given freely and frequently. It’s when I feel closest to my son. Sleep is also precious. As parents, we all talk about sleep — I love sleep, we need to get more sleep, our kids won’t sleep — sleep is so important, but there are very few companies that make children’s sleepwear and safe sleep materials a priority in their clothing lines.
Once I realized that the PJs I imagined were nowhere to be found, I decided to do something about it. I started working with a team, sketching, designing, and choosing fabrics. I focused on the things that are important to me when shopping for my son: quality, durability, comfort, and most importantly, safety.
Just like that, WB was born! I'm proud to say that our sleepwear is flame retardant free, sensitivity-friendly, exceptionally soft, CPSC compliant, and built to last, because that's what our little ones deserve.
My hope is that WB is a brand you grow to love and trust for your children and when you see our signature unicorn, you know you've got the best and safest PJs out there. I don’t want to change the world; I just want to make PJs better for the little dreamers that wear them.
Sleep Tight Little Dreamer.