exceptional softness. superior quality.

Sleepwear for little people who dream big

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Bedtime Can Be Hard.

We're here to make it a little easier.

What People Are Saying!

  • The softest pajamas we’ve ever had! Absolutely love the material these pajamas are made of- so soft and comfy! I would recommend sizing up if you’re in between sizes but the fit is absolutely adorable!

    Julianna W.

  • These are our most favorite PJ's. They are soft and breathable but still keep our little guy warm enough at night. No matter how many times I wash them they still keep their shape and feel. Love!

    Katie W.

  • I absolutely love the color and the fabric is so soft and beautiful. Seems like high quality construction. I can’t wait to see more collections!

    Kate H.

  • Seriously sooo luxurious and sooo soft! Every time they wear them I demand an immediate snuggle fest because I cannot get over the coziness! You definitely need a pair (or two.. or three) for your littles! I’ve already asked them to start making some in my size!

    Eden Lee, Lifestyle Blogger & Mom of 3

  • They are the softest material ever...They don't have any tags, zippers, or buttons. And they're such a sweet shop! If it's a gift, they give you a card and a gift bag. It's a good little shower gift!

    LeeAnne Benjamin, Social Media Personality (via Instagram stories)

  • Great pjs for kids. So soft and comfy, great colors and patterns, and very thoughtfully designed. Top-notch customer service. Highly recommended.

    Christine P.

In 2017, over 45,000 children's pajamas were recalled for failing to meet safety standards.

We take the regulations seriously. learn more about our commitment to safety.

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Size Chart
WB PJs are designed to be snug-fitting.
0M-24M sizes do run small so you may want to size up! Toddlers are true to size.




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