Delicate skin, meet your new BFF...
At WB, we're committed to creating high-quality, safe sleepwear for babies and young children. Founded by a mom and built on the principle that delicate young skin requires extra gentle care, our PJs are constructed from our signature blend of Modal and Lycra, providing unparalleled softness with a perfect balance of stretch. They're FREE OF toxic, flame-retardant chemicals & irritating tags and they're carefully designed without buttons or snaps for a "no fuss" night!
We're proud to say that our PJs have been rigorously tested at a third-party laboratory to ensure compliance with all children's sleepwear regulations, including those determined by the US Consumer Product Safety Commission and Health Canada.
I have to say, she (Tara) nailed it when it comes to softness and design. In fact, the softness is the first thing anyone notices – even my hubs was like “woah, that’s super soft.”
The minute we got these pj's in the mail, we were sold. I'm telling y'all, these are THE softest and best pj's you will ever buy for your baby or child. They are so breathable and warm without the heaviness. My twins are so mobile but also love to snuggle and these pj's fit both of those needs. I put the twins in these pj's almost every night, and now I'm just waiting on some to come in my size! :)
These are truly the softest pajama's I have found for my little ones. Quality is exceptional, and they fit true to size. I love the snug cut: they fit beautifully, and are not too tight! Yet there is growing room without being baggy or bunching. Shore to Shimmer pink is perfection, it is a feminine and subtle pink my 3YO loves.
— Jen D.
I absolutely love the color and the fabric is so soft and beautiful. Seems like high quality construction. I can’t wait to see more collections!
— Kate H.
These are so soft and the fit is awesome. My kids love wearing them and they hold up great in the wash. I'm patiently waiting for the adult PJs ;)
— Anne C.
Hands down softest PJs ever! In love 🙌 😍
— Denisse G. (via Instagram Stories)
To ensure you're buying safe, snug sleepwear, always look for these 5 things...